Believing in the power of design while bringing together all stakeholders in the sector around the sector’s agenda and innovations for 44 years, Yapı Turkeybuild Istanbul rewards its exhibitors with the Golden Magnet “Stand Design Awards”, who transform their brands and products into a center of attraction for the attendees with their “sustainable” and “innovative products” in the stand designs.

Competition in the exhibitions, which is one of the most effective marketing tools in the industry, continues to be intense. In this competition, stand designs that contribute to divergence and reinforce visibility serve as an important opportunity for products and services to reflect the desired impact. 

Companies that make the best use of this opportunity and transform their brands and products into a center of attraction for the attendees with their stand design will reach the prestigious Golden Magnet Award, which is a tradition of Yapı Turkeybuild.

Being the most effective marketing and market learning activities, exhibitions are among the platforms with high return on investment for companies and professionals of the sector. In this platform where competition is intense, stand design, which provides physical divergence and reinforces visibility in the promotion and marketing of products and services, is one of the tools used by companies to create a major impact. In the stands, which are designed rationally, functionally and aesthetically in line with technology and design trends, the connection established with the product, emphasizing the desired qualities of the product in the best way, and arranging the stand as a three-dimensional design object are the main features that capture attention.

Independent jury members consisting of architects, interior architects, civil engineers, industrial designers, and graphic design experts will visit the hallways during the exhibition and evaluate the exhibitor companies according to the following criteria in a closed session: 

•    The connection established by the companies in their stands with the materials they promote at the exhibition
•    Emphasizing the desired qualities of the product in the stand design
•    The rationality and functionality of design in line with technology and design trends
•    Arrangement of the stand as a three-dimensional design object
•    Aesthetic qualities in the use of visual materials
•    The modularity of the stand and its re-usability in different places

The Golden Magnet Stand Design Awards are held at the YAPI TURKEYBUILD among the exhibitor companies producing materials, which take part in the exhibition with their stands.
The fact that a stand received an award at a previous YAPI TURKEYBUILD event does not prevent it from being evaluated once again.


By adding new categories every year, Yapı Turkeybuild aims to raise awareness among exhibitor companies, to display the sensitivity in the sector and the power of design-oriented operation, and to showcase the exhibition organization trends.
With the new and special award categories added this year, companies that make environmental, social, and corporate governance values sustainable and celebrate their initiatives will come to the fore. Emphasizing these criteria in their stand designs with their products, the companies will bring their holistic approach to the visitors.
If you have new products and services that will support consumer welfare in order to contribute to the development of the structural environment in a responsible and qualified way, or if you offer sustainable technology solutions, reflect such corporate values with your Exhibition Stand as one of the “Effective Purpose-Oriented Marketing” methods!

Award Categories are as follows:

•    1st Place Award
•    2nd Place Award
•    3rd Place Award
•    Honorable Mention
•    Hyve Group Incentive Award
•    Special Awards

“The Best Attendee Engagement in the Stand”
“The Company to Offer the Best Technology Solutions in the Stand”
“The Company to Offer the Best Creative Identity Design in the Stand” 
“The Company to Exhibit Its Sustainable Product According to Sustainability Criteria in the Stand”